This is a global economic conference, and yet I was pretty surprised to see a few "sponsor" exhibit tables from companies that I wouldn't have expected. Big-time investors - of course. Banks - yes. Law firms - I don't see why not.

GNC? The giant vitamins and supplements retail distributor? Eaturna? A healthy prepared foods purveyor in southern California? It felt more like the West Hall of the Natural Foods expo I went to last month than a Global Economics conference. Seems odd. Why?

Because one of the biggest, hottest topics here at the conference is Health, and more specifically, the coming medical revolution as it relates to a large, rapidly aging population. The conference actually started yesterday (Sunday), with the entire day was dedicated to sessions with titles like "Longevity, Biological Age, and an Aging Population," and topics like innovation in medicine, and the role of good nutrition to healthy aging. The general conference today (Monday) kicked off with an enormous session on the Future of Health Care.

It's all about the Baby Boomers, y'all.

I'll let you know how that sample of Fish Body Oil 1000 from GNC works out this afternoon.

Eaturna is an LA company that's delivering "healthy" prepared alternatives. The lowfat, low cholesterol chocolate pudding made from soy milk was...definitely healthy.